Guides

How to get more out of short videos for your app, shop or brand.

• How to promote products on TikTok: a plan for small sellers

  Promote a product on TikTok without a big budget: show it at work in the first frame, post short tests, keep the hook that holds people, then boost it.

• TikTok hooks for product videos that make people stay

  TikTok hooks that sell a product: 5 hook types with fill-in lines, how to match the first frame to the line, and how to test hooks on one video.

• How to find trending TikToks in your niche

  Find the TikToks taking off in your niche: search your keywords, watch niche creators, and judge each video against its creator's usual views.

• How to make UGC videos without hiring creators

  Four ways to make UGC-style videos with no creators: film it yourself, use your own clips, ask customers, or use an AI presenter. Plus the rules to follow.

• How to market an app on TikTok without paying for ads first

  A plain plan for marketing an iPhone or Android app on TikTok: post organic videos, read which hook works, then boost only that post as a Spark Ad.